How to Convince Clients That They Need an iPhone App

Just about every business person out there knows why it is important to have a website. However when it comes to clients’ understanding about iPhone apps many clients do not have a clear idea about why their business needs and app and what it will do for them

I will help you articulate the differences between websites and apps so that you could clearly explain the benefits of apps to your clients.

Websites vs. Apps

So the customer says I already have a web site. What do I need an app for? The simple answer is that apps engage customers in a way that websites never could.

1. App Store Presence = Being Found. There are over 250 million websites in the world today. The chances of your customer’s website being found is realistically speaking pretty small. Even though there are several hundred thousand apps in the iPhone App Store, chances are your app will show up in a search if it were tagged with specific keywords and its function is specific in nature. For example a search for “Law Firm Boston” produced only 2 results. Your client could be the third! Given the number of searches in the App Store that’s a lot of new exposure!

2. Universal Access = business anytime, anywhere. App users can access your information anytime from anywhere. A well designed app will let you do this even if Internet connection is not present. Customers live busy lives so enabling them to do business with you 7/24 is a major plus and often makes the difference between getting the business or not

3. Taking Pictures = fun and time saving. Apps are great at taking advantage of Smartphone features. Being able to take a picture and instantly send it opens up all kinds of new ways of customer engagement. From send us your picture contests to taking a picture of a smashed car and submitting insurance claim. Can’t do that with a website

4. One touch Calling = super convenience. The phone is in your customers hands all day long vs an hour a day an average person spends on a computer. When a person needs your product or service think about how easy it is to open your app and make a call. In today’s busy world, this simple convenience often makes the difference between making a sale or not

5. Time spent with Smartphone = massive branding. As I mentioned already an average person spends about an hour a day on a computer and numerous times per day paying attention to the Smartphone. Just walk around any city and take a look at people around you. People are “glued” to their Smartphone!

6. Engagement = response = results. The Smartphone is still a novelty. When a message pops up on the screen people pay attention. That’s how it was with email 15 years ago. You can engage customers and get response to promotions many times that of emailed newsletters. Many businesses have realized this and are using Smartphone notification services to announce special deals and drive customer traffic to the nearby stores

7. GPS = Help them find you. Another simple convenience offered by Smartphone. Just about every Smartphone has a GPS. Customers can get step by step directions to clients’ nearest locations. Can’t do that with a website

Snappii adds Social Media Integration

This week Snappii added Facebook, Twitter and LinkedIn buttons so that customers can stay connected with all the good stuff that is being posted on your social venues.

Use Facebook tab to show Facebook pages to users. Use a mobile version of a URL which begins with letter "m". To figure out the full url go to http://m.facebook.com site. Navigate to particular page of interest. Then copy the URL and paste it in to the url field.

Same with LinkedIn. Use a mobile version of a URL which begins with letter "m". To figure out the full url go to http://m.linkedin.com site. Navigate to particular page of interest. Then copy the URL and paste it in to the url field.

To add Twitter, simply enter your Username.

You can also add a Web Site tab. Use this tab to direct users to a particular URL and leverage functionality already available on your website. Now your app users are able to visit your web site right from your app.

Try all these features at http://snappii.com today!

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Snappii ads total color control for app makers

Colors play great part in our life. Its a proved fact that people respond to colored signs and texts more than to black-and-white schemes.
Snappii brought in this technology into app building process. Now Snappii users can totally control colors they want their iPhone app look like.

All is simple, as usual.

When you edit your apps, press the App Theme button to the left, under the app icon, as in the picture below:


Then you will see a window where you can change your app colors.
Background color
Foreground color
Navigation bar
Search bar
Color for Lists items
Buttons color



Playing with colors, you can make your app unique. When you finish, your app will look more stylish with your own color scheme.



Try the new feature at www.snappii.com

How to Add List Button to your app

Snappii service keeps improving its features, and now it has added a new control. It is List Control.
Use List button if you want to show more details about your business. If you have a restaurant – you can show your menu; if it’s a shop – show your price list or the catalog. It can be anything you want to show to your customers.



What you should do to add your list with your information in your app?

Your List should be in Excel format and contain only the following columns: Header1, Image1, Details1, Header2, Image2, Details2, and Details3.
Header – it’s the title. Header 1 it’s general title (For example: Our Menu). Header 2 is more specific (For example: Out Breakfast)
Image – it’s a picture that conforms to the Header.
Details – it’s some information for your customers you need to show. It can be a price list, a catalogue with a description of clothes or shoes.
Details 1 and Details 2 should contain just a few words (For example: Details 1 “You can eat it only at our restaurant!” and Details 2 “Every morning our breakfast sandwiches are fresh before sunrise”).

Snappii adds new Features

We are glad to announce that we have added some important new features.

1. Now the URLs you add into discussions are clickable. This means you can take users to any webpage

2. When you want to post to Facebook, you can choose which group to post to and tie it directly to company discussion for synchronization



3. Submit apps to Apple under your own Apple developer ID and test apps on iPhones immediately before submission to Apple

To get the 2 features live on your apps you should log in to your snappii account, choose an app and press Publish. When you launch your app the next time, you will be asked to update it. Press Yes, and all new features will activate.

We have also added a Support forum where you can discuss snappii apps and building process, as well as ask us for help.

Here's a link http://snappii.proboards.com/index.cgi

How iPhone app can help you to promote your business

Hi, my name is Mark and I’m just a simple American businessman. I want to tell you how iPhone app can help you to promote your business. I did it. Why don’t you do it too?

If you are still thinking about having your own business I tell you that it’s a wonderful thing. You can do what you really want but not what your boss wants.

But one thing is to make business and the other is to make it successful. If you do something – you should do it well.

The XXI century is the time of Internet, so if you need a good promotion – go there. Today it’s the best choice of promoting your business.

There are many opportunities of it, but I want to tell about one – which is not so popular today but which will be very popular and successful soon. It’s creating an iPhone app. Simply, easy-to-use and effectively. I didn’t know anything about it, but I wanted to find something that makes me successful, something new. And I found it.

There are many web services that can make an iPhone app for you and your business. You can choose one of them (as for me I choose Snappii), they will do their job and you will take an app and use it in your business. It’s very easy.

You want to know how to do it. I will tell you.

1. Go to snappii.com

2. Fill in your content

3. Submit it using your Apple developer account.

4. When Apple will submit your app you can start a promotion:

- Place a link to your app on your website;

- Send an email to your customers urging them to download your app;

- Write a white paper announcing your iPhone app and place it to sites that accept white papers;

- Talk about your app in social media (Twitter, Facebook, and LinkedIn).

So if you want to be successful, if you like your business and want to promote it – add an iPhone app to the list of your promotion. You won’t be disappointed.