Wednesday, November 28, 2012

Mobile Device Apps Rule Cyber Monday


Yesterday, Appnewser's Dianna Dilworth reported on  the results of IBM’s Benchmark Cyber Monday report. By noon on Monday, the report measured  22.4 percent of consumers were using their mobile devices to visit retail sites and 12 percent of consumers used mobile devices to make purchases. By 3 pm,  the number of consumers using mobile devices for retail visits was still at 21% and 10.9 percent were still making purchases. 
The IBM Digital Analytics Benchmark’s tool is a cloud-based Web analytics platform that tracks more than a million e-commerce transactions a day. 
APPS to find coupons were popular.            
The report also found that the iPhone was driving more retail shopping than any other mobile devices. iPhone traffic to retail store websites represented 8.7 percent, whereas only 7.2 percent of traffic came from the iPad and only 6.3 percent from Android devices. The report also found only .2 percent of all online sales on Cyber Monday came through social networking referrals.
On the same day, Ms. Dilworth reported that "cumulative mobile app revenue is expected to reach $30 billion this year, according to a new report from ABI Research. This number is almost double the app revenues in 2011. The number does include revenues generated from app sales, in-app purchases, subscriptions, and in-app advertisements."
With the numbers I shared in my Monday post regarding mobile sales activity from Black Friday and the rest of the first real shopping weekend of the holiday season, it is certainly growing increasingly clear how vital having a mobile APP presence is for every retailer and, frankly, any business dedicated to the consumer market. Learn how quickly you can build your own at http://www.snappii.com.
Tomorrow, I will share with you how the hospitality industry is making great steps in revenue and customer satisfaction all with the use of APPS, both with off site customers and customers while they are guests on the property.

Tuesday, November 27, 2012

Snappii 2.0 is Available for HTML5 Web Apps

Good news, an updated, feature-rich Snappii 2.0 release has expanded your APP design possibilities. Now it is available both for  the iOS and HTML5 platforms. We'll have even more updates for building Android APPS very soon. Web apps are incredibly flexible and offer some advantages over native apps. Let's review them:

- No long, time consuming review process. Your web app will be published once it is submitted. Rejection is simply not possible. This alone will save you and your development team quite a lot of time.

- HTML5 web apps work in any browser, both on mobile devices and PCs. Native apps, as you know, can usually only be installed on devices only. Yet, most people still use PCs at home and work and will find it tremendously convenient to open your app in their PC browser. Especially if they happened to leave their mobile device at home. Web apps are easy to add to your home screen on gadgets, which will make them look the same way as iPhone or iPad app do.

- Using Full Service, you will notice that web app development is 3 times less expensive than the cost of developing just one native iOS app. If your budget is limited but you desperately need an app,  a HTML5 solution sounds like perfect fit for you.

- You have no need to purchase Apple and Google Developer accounts (that is $99 and $25 annually). Save the money and time for their setup as well.

- You will be able to test your app without installing the Snappii preview app on your device. That can be especially useful when there is no iOS gadget at hand.

If you'd like to Do It Yourself with the Snappii platform, you can ensure that the web app development process is the same for native iPhone and Android apps, as well as HTML5. So, if you are eager to try the Snappii 2.0 release, upload your data sources, add Advanced List, then the Advanced Form tabs and buttons the same way you did for your iOS apps. All the necessary information to answer any of your questions can be found in our Frequently Asked Questions, as well as our many previous blog posts. If you don't find the answers you were looking for, don't hesitate to email your questions to support@snappii.com.

Let me take a moment to just remind you of the many things Snappii 2.0 allows you to do:

-    sort any data inside the apps
-    search for any data inside the apps
-    control the appearance of any information organized in list view
-    control the appearance of  any detailed screen
-    control group access to various levels of functionality
-    ability to extract data as PDF reports and email it
-    categorize
-    and much more

Visit the Snappii website today to learn more about mobile and HTML5 web app development without needing programming skills using the Snappii visual WYSIWYG Editor . A real app for your and your company is literally just a few clicks away.

Monday, November 26, 2012

Retail APPS Receive Heavy Black Friday Use

In my post last Friday, I wrote on how Retail was Finding APPS Important Throughout the Store. As much of a role as I anticipated, internet retailer editor in Chief Don Davis, reports e-commerce sales increased 17.4% over last Thanksgiving alone. Davis' figures and those in an article on MediaPost publications by Laurie Sullivan, refer to data released by IBM's Smarter Commerce division, which measures about 500 of the largest online retailers in the U.S..

Some of the most interesting statistics Mr. Davis shared from the IBM report included:
  •  "At the end of the day the iPad drove more retail traffic than any other device with traffic reaching 10.7% versus the iPhone at 9.1% and Android at 5.8%."
  • "Visits to retail web sites also broke records, with Akamai Technologies Inc. reporting a peak of 7.63 million page views per minute from North American consumers to the web sites of its retail clients at 8:55 p.m. Eastern Time on Thanksgiving Day."
  •  the central image on Macys.com Thanksgiving Day declared: “Shop Black Friday specials on your phone or tablet!”
Some of the other important information the IBM report revealed was shared by Ms. Sullivan in her story, "Smartphones, Tablets Spark Searches, Purchases On Thanksgiving Day."
  • At PriceGrabber.com, research shows that nearly 17% of online traffic came from smartphones during the Thanksgiving week
  • Tablet traffic also remained strong -- up 1,004.5% compared with the week prior.
Shoppers have clearly sent a message loud and clear to all retailers. Regardless of your size or product offering, your customers are using APPS.

According to Ms. Sullivan,  the PriceGrabber research put Clothing took the No. 1 spot for the most-searched items across smartphones, tablets and desktops. Electronics took the No. 2 spot on smartphones, compared with indoor living items on tablets and desktops. Indoor living took No. 3 on smartphones, compared with electronics on tablets and laptops. 

With Snappii, you can build your own APP using our visual WYSIWYG Editor, our Rich library of ready made industry specific templates. Our LiveBuild Preview APP lets you and your development team test the APP before making any final decisions.

Best of all, Snappii can help you have your APP completed 30 times faster than APPS requiring traditional, manual coding. Most Snappii users are able to see a prototype within 48 hours and release a fully functional APP in just weeks.  You can make use of push notifications, shopping carts, forums, and even track downloads of your mobile apps, whether from Apple devices, Android devices, or devices using HTML5. Contact us today and see your APP come to life while the holiday shopping season is just getting started.




Friday, November 23, 2012

Enterprise Mobile Device Security

In the United States, today is known as Black Friday and some retailers even began opening Thanksgiving night. I couldn't think of a better subject to address today than security suggestions for both companies and consumers to consider.  While many people are braving the challenges of finding a parking space and standing in long lines in hopes of finding a great price on some clothing and/or electronics, many are likely to use their smart phones to make purchases even while still standing in a line.

Securing both your enterprise mobile device's security as well as ensuring your consumer and business app data is secure is a significant issue of concern. For the businesses that provide apps, it is essential you ensure all partners in the cloud and throughout your infrastructure are employing industry standards to ensure you and your customer data is kept safe through the highest user authentication standards.

I highly recommend that all systems responsible for the storage and use of data employ OAuth standard for authorization. OAuth is now in version 2.0 and focuses on client developer simplicity while providing specific authorization flows for web applications, desktop applications, mobile phones, and living room devices.

I was recently reading an article by Information Week's Matthew J. Schwartz on the 7 Ways to Toughen Enterprise Mobile Device Security. Mr. Schwartz summarizes the general risk by stating "realize that employee-owned mobile devices, in the wrong hands, could provide anytime, anywhere access to corporate secrets. Accordingly, they must be secured, and your business secured against their potential misuse."

Here are Mr. Schwartz's Seven Tips for Toughening Security around Enterprise Mobile Devices.

1. Create Strong Security Policies.
While it might sound basic, having mobile device security policies in place is a necessary first step. "Establish the appropriate controls, aligned with your corporate policies, and that make sense for your organization."
Again, this is where I'd encourage employing the OAuth 2.0 standards.
2. Apply Existing Security Policies To Mobile Devices.
When crafting mobile device security policies, carry through existing policies. For example, if you require that passwords for accessing the corporate network have 15 characters, mixing uppercase, lowercase, and at least one symbol, then the same should be true for any mobile device.
3. Enforce Security Policies.
The next step is to enforce your organization's policies, typically by using mobile device management (MDM) tools. Regardless of the approach selected, without enforcement, employees will see your mobile security policies as optional, especially if you have a bring your own device (BYOD) to work policy.
4. Inventory Mobile Devices.
Keep an inventory of all mobile devices that are being used to connect to the corporate network. For example, if only iPhones and Androids are supported under your BYOD program, but some employees are trying to use BlackBerrys, then maybe it's time to reconsider your policies, or else verify that the devices are being appropriately blocked.
5. Proactively Wipe Devices.
When fashioning mobile device security policies, beyond requiring devices to be locked with passwords, consider spelling out how and when devices should be automatically wiped. For example, devices can be set to delete all of their contents after 10 failed login attempts, and security tools can be used to wipe any device that hasn't connected to the corporate network in a specified period of time, such as 30 days, or after an employee reports it as being lost or stolen.
6. Weigh App Whitelisting.
One technique for preventing mobile devices from being exploited is to restrict exactly which apps employees can install on their devices. "If a company allows installation of any app whatsoever, in the iPhone arena it could still be bad. In the Android arena, you're just inviting a malicious application into your organization." So a lot of companies look toward whitelisting, and from a security perspective, that's really great. Notably, if the in-house process for getting new apps approved requires weeks or months of waiting, employees will rebel.
7. Beware New Breach Notification Laws.
Almost every state now has data breach notification laws, which require that any exposure of sensitive data involving state residents be publicly disclosed. There are two states--Nevada and Massachusetts--that have laws that at least have indications that you need to encrypt data. Does your business have customers in either of those states? If so, security managers, with help from their IT staff and legal staff, need to determine if  this requires encrypt of all customer data on our devices.
As more and more transactions and client data is transacted over mobile APPs. It is imperative that protecting that information is a key concern of an business, large or small, to protect this information. Snappii can not only guide you though the building of an APP for your business or corporation, but we can help advise you of the security steps to consider to ensure that all of the information accessible or gained by your APP remains secure.
If this Black Friday finds you and your customers without an APP to access on their mobile device, go online and learn how easily Snappii can help you build your APP inexpensively, without the need to learn code and with all the functionality you, your employees, and your customers need. 

Thursday, November 22, 2012

A Live App Build Solution For Businesses

When companies are looking for talented, experienced developers capable of creating a really powerful and useful mobile app, they often can be taking a big risk. First of all, it is expensive, as you will have to pay the majority of the whole development fee. This is regardless of the received result, or if the developer can use the code you paid for on future app development jobs for other clients. And it could be worse. If you do not like the results you get, you will likely need to start all over again and resume searching for a new developer. If you announced to your customers and staff when your mobile app would release, it will be almost impossible to meet that schedule with a new developer. Both your money and time have likely been consumed. Unfortunately, client relationships are also jeopardized.

So what choices do you have left, especially when you are already outside your time frame and your original budget is already compromised. Thankfully, there is one proven way out of this situation available to you. It is Snappii Mobile Application Enterprise for Business. Snappii offers DIY(Do It Yourself) as well as Full Service solutions. Soon, Snappii will be releasing a special program for Mobile Enterprises too. The Snappii DIY (Do-It-Yourself) platform enables you to create native iOS,Android and HTML5 web apps without the need to have programming knowledge. You and your development team can use the Snappii platform's WYSIWYG Visual Editor to just drag and drop the elements you need onto the screen. You can also choose from the Rich library of pre-built industry specific templates to begin filling in your content. You can graphics and content you want to create just the APP you want.

With the Snappii Platform, there is no need to write code from scratch. You simply benefit from the one carefully written for you in the WYSIWYG Visual Editor by Snappii's development team. You can free up your internal developers to work on your own in-house APP needs and other back-end systems. You will not only save tremendous time and money; you'll also get more profitable development work done for both your customers and your internal personnel.

Another significant factor when you work with Snappii is that making and testing mobile apps is totally free. Quick testing is possible with Snappii Preview app, available both in the AppStore and Google Play. By simply downloading and installing this app on your devices, you will be able to instantly view changes made to your app and also review lots of demo and live apps created by Snappii. If you are interested in becoming a reseller, there is also an option for you called Web2Phone copy. It is a Live app builder like Preview, except it adds the additional ability to white label your APP designs. White label will remove all Snappii ads, "Powered By" references and will allow you to upload your own Splashscreens. The app functions and looks like a live app downloaded from any online stores. Show your designs to any of your potential customers and simply complete the app after their approval. No app development companies can offer anything similar for you. Deploy the app and  it will be running on devices in just moments.

Choosing Full Service support, you can have the Snappii development team design the app for you. Just fill out the App Request Form. In just 48 hours, you will get a Prototype of your app running on any device. This is convenient and economical, especially if you are tight on time to create an app yourself. 

In any case, you will benefit tremendously by choosing Snappii Mobile Application Platform for Business to get your applications live.  You'll have apps for iPhone, iPad and Android devices in just hours and days, rather than months if you need to hire developers. Save money and spend your time on expanding your staff, inventory, and perhaps even locations, based on the new prospects and customers your new APP will help you gain.  

Wednesday, November 21, 2012

The Advantages of Snappii 2.0 Release. Part 6. How To Update Data in DataSources

Snappii 2.0 release is really huge and offers a great number of new features for app creators. I have already written 5 blog posts on this topic. You can find them all in our Blog. Today I will try to capture the options I didn't describe in the previous posts or shed too little light on the them.

First of all it is important to know how everyone can update the data being stored in the datasources uploaded in apps. The spreadsheet which was uploaded for the first time can be edited, added or even deleted. A click on Download Data button will save the datasource on your PC. You will make changes and upload it again. Please ensure that you save the app every time you make any change. As well you will have to bind Advanced Lists/Forms with newly uploaded datasource again. There is a way however to avoid doing it. For this use Append Data button. Keep in mind the spreadsheet you upload must contain only new data as the datasource won't detect that such data already exist in the app and add it again anyways. The spreadsheet should contain the same fields as initial datasource does. Once uploaded the changes will be available.

Next to Test data there is another division called Production data. The main disparity between them is that production data are the data in already submitted and accepted apps. Once your app goes live in the Appstore (and later in the Google Play) all the information is stored in the Production part. After you make changes to the data in the datasource for your live app you will need just to tap on Update Actual Data button and the data will be updated instantly and be available in the live app at once. No need to resubmit or publish changes in the app itself and go thru Apple review process.
No programming background is required to create custom and feature-rich apps in minutes. Visit Snappii WYSIWYG editor already today to know everything about iOS and Android app development.

Tuesday, November 20, 2012

5 Great Tips for Developing an Enterprise Mobil APP

This past Friday, Mayer Anadkat shared 5 Mobile Application Success Stories for CRM.com. Mr. Anadkat prefaces the article with this sub-head "A pretty app is nice, but the key is giving customers a reason to come back." I couldn't agree more. The most important part of developing a enterprise mobile app is taking the time to ensure it will provide real benefit so your customers will not only download it, but use it, among all of their other previously downloaded apps regularly.

To reinforce the important of mobile apps, Mr. Anadkat offered these statistics. "The United Nations recently announced that there are as many mobile phones as there are people in the world—6 billion to be exact. To support these billions of devices, there are more than 1.2 million mobile apps in existence, and those are just the ones in the Apple App Store and Google Play store."

Mr. Anadkat reinforces his concern about the speed of some retail app development by making this statement. "Even companies that typically have security and risk concerns, like banks, are charging full steam ahead with mobile app development and innovation. In their haste, many companies are simply designing the latest "me too" app to have a place to send customers." 

That is why it is so valuable to use Snappii 2.0 to build your application. All of your development team can work together to build your App using Snappii's Drag, Drop and Configuration modules in a visual WYSIWYG Editor. When you feel what you've built may be ready, your development team can use the Snappii LiveBuild Preview App to have Development, QA, Sales & Marketing, and IT Security staff sit together to do the usability testing together. All without paying exorbitant fees to hire outside app specific developers who have no understanding of your business and its customer's needs.

Here are Mr. Anadkat's  five simple tips for anyone building a transformative enterprise mobile app.

1. Declare your long-term goals. What happens after you've got a loyal customer base on your app? How 

does it help your business? Is your objective to drive attention, innovation, or revenue; cut costs; or offer the 

best service possible? By clearly stating the goals of the app, you can provide an experience more suitable to 

the customers.Is your objective to drive attention, innovation, or revenue; cut costs; or offer the best service 

possible? By clearly stating the goals of the app, you can provide an experience more suitable to your 

customers.
.
2. Connect the app to service. Not doing this is the biggest mistake that most brands make. Don't dead-end 

the experience. You've made the investment in creating the app. Now take that one last step and make 

customer service easily accessible—and simply providing an 800 number isn't enough.


3. Leverage alerts and notifications. Mobile alerts allow for a new way of sharing that has been 

unprecedented in the communication between enterprises and their customers. While we saw the beginning 

of this with social, mobile allows businesses to directly communicate value to their individual customers like 

never before, on their terms.


4. Present dynamic in-app information. Brands have a unique opportunity to connect with customers in a 

way they never have before. A smartphone is a personal device, and by providing personally relevant 

information to a customer, a brand is able to make a connection that may not otherwise be possible on other

channels. It is important for a brand to keep the customer wanting more.

5. Continue the conversation. Many interactions between customers and companies have become more fluid; they cross channels and no longer fit into clean little resolution codes or help tickets. These types of positive interactions create long-lasting impressions. In order to continue the fluid conversation, use the customer data you have at each touchpoint. 

I'd like to close this post with Mr. Anadkat's challenge to every company seeking to build an app or has one currently available that may desire to review their app after considering these 5 points. "Ultimately, the apps that succeed in the marketplace will provide a compelling utility, not just to download but to use repeatedly."

Alex