· It provides the best user experience on a mobile device.
· Much faster load time (hugely important w/mobile searches!)
· Easy to read.
· Enhances the user (your customer’s) experience and impression of your brand.
· Simpler matters in mobile.
· People are already looking for your site on their phone.
· 11% of mobile users have actually screamed at their phone in frustration because a standard website loads so slowly – or doesn’t load at all (flash websites, especially).