Thursday, December 6, 2012

Recent Research Shows Apps Are Becoming More Popular Than PCs and Nearly TV

Simon Khalaf, of Flurry, posted a blog on December the 5th titled, "Mobile Apps: We Interrupt This Broadcast."

In his story, Mr. Khalaf shares the results of a study on Mobile App Growth Flurry conducted in November. Among the results, Flurry "measured over a trillion events from over 250,000 applications created by more than 85,000 developers.  Events are actions completed by consumers inside apps such as completing a game level, making a restaurant reservation or tagging a song.  In November, we also measured over 60 billion sessions, which is the start and a stop of an application on a mobile smart device."

"The chart to the right updates Flurry’s analysis comparing time spent in mobile apps on smartphones and tablets to time spent on the web using a browser.  For web usage on desktops, laptops and smart devices, we build a model using publicly available data from comScore and Alexa.  For mobile applications, we use Flurry Analytics data, now gathering data from over 250,000 applications.  This time around, we add time spent on television using data released by the United States Bureau of Labor Statistics for 2010 and 2011.  Note that the bureau hasn’t yet released their 2012 numbers, but given the maturity of the TV market, we assume that time spent on TV is flat year-over-year."

"Between December 2011 and December 2012, the average time spent inside mobile apps by a U.S. consumer grew 35%, from 94 minutes to 127 minutes.  By comparison, the average time spent on the web declined 2.4%, from 72 minutes to 70 minutes.  By our measurement, U.S. consumers are spending 1.8 times more time in apps than on the web."  

I honestly have not see an analysis that captures the growth of APP use greater than these. What caught me a bit by surprise is the clear separation in the popularity of Mobile Applications over standard web browsing from a PC or a laptop. Clearly, we're in a very mobile society, as well as a society that wants to be able to access every social activity, from phone calls and texting, to accessing all of the personal social networks, videos, and games.  Needless to say, the idea that mobile apps may soon become used greater than television only seems sensible once you see all the references to social media throughout most television shows today, whether news or entertainment. 

When you look at the scope of these numbers, then add the growth in the time spent daily using APPs, it makes it even clearer that every business, every organization, and even every home based occupation requires an app for customers and employees to use.  The Snappii Platform is truly the right fit for any size company and organization. With no programming, a free WYSIWYG Visible Drag and Drop Editor, designing an APP that will work on Apple, Android and HTML5 devices will never be easier and the result will never be achieved in a shorter amount of time. Go to and give it a try. Watch our "how to" presentation on You Tube, refer to our FAQ section if you get stoke, or our support team is always available to chat when you select the help flag on our main page at If you need further help, don't hesitate to click on my name below and send me an e-mail. I'd be glad to respond or ensure a member of our development team responds promptly to help you.


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